Today’s guest is Michael F. Schein, author of The Hype Handbook, published by McGraw Hill. Michael is the head Hype Man at MicroFame Media.
He’s worked with clients ranging from The Medici Group to Magento and has spoken to audiences from the Northeastern United States to the southeastern coast of China.
This conversation is an especially fun one. We are speaking about hype marketing. We explore how to lead our marketing activities from passion and spark to offer our unique services and products.
To find more about the book: https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1636563680&sr=8-1