The dynamic and hectic reality we live in requires us, executives, entrepreneurs, and employees, to be able to respond quickly to be attentive to our clients’ needs that are continuously changing. Behavior that requires us to try new things, sometimes successes and keep on moving, and sometimes we are required to pause, to reflect on if we are moving in the right direction or not.
In order to lead in this ever-changing reality, we are required to continuously keep learning and to move out of our comfort zone. We are required to adopt a growth mindset, which is based on the premises that we need to continuously nourish our qualities through effort and determination, and that each and every one us can develop through the experience. Growth mindset means that challenges are the basis for growth and learning, and failure doesn’t reflect anything about our identity, but a way to learn from the experience and continue growing.
It is necessary as leaders to adopt.
For example, at “Enigma” (a fabricated name) the two co-founders had an idea, they started to develop the product, raised money and now they already have the product up and running and a ready to offer it to their potential clients. As they started interacting with their potential clients, they came to realize that the product is not attractive enough, and understand even better now, that the market they went into is very crowded and watered with services and products.
When entering ca rowded market, all the more so, they need to specify their offer and to find their unique added value compared to their competitors. A situation that requires each and every organization to be innovative and bring their added value to the market, this differentiates them from what the other offers.
Coming back to the Enigma start up, after the initial development of the product and the raise founding, the CEO started meeting clients and offering them their product, however, he encountered resistance among his potential clients. One way to react to resistance is by continuing “pushing” and trying to sell the product despite the resistance of the clients. Another way is to be mindful and really listen to what the clients are saying. To pause and reflect on the feedback of the clients regarding the product and to explore whether their product is unique enough compared to their competitors and explore how they can bring significant value to the client, that wasn’t addressed till now.
The co-founders of Enigma chose the second course. Thanks to their ability to pause, they have explored the market, listened intently to their clients’ needs, and decided to pivot, meaning they have agreed to connect to the broader picture beyond the emotional connection they had toward the product they have developed and the time and energy they have already invested.
